The new Larsen Building Products website has just been launched, revealing fresh and engaging content, a user-friendly experience and a knowledge hub of technical information and support for customers within the construction sector.
As a leading manufacturer of a comprehensive range of building products, the new Larsen website has been designed to engage, educate, inspire, and navigate visitors through the extensive product portfolio, whilst staying true to the company ethos of being the industry’s trusted, technical experts.
Visit larsenbuildingproducts.com on phone, tablet, or desktop, to explore its new look.
Modern look for a 50-Year old brand
Celebrating 50 years in business this year, the new Larsen website reflects how far the brand has come since 1975. Not forgetting its humble beginnings, visitors to the website can follow the story from where Larsen started out right up to the present day with the latest 50th anniversary event video!
The website showcases the fresh, new look for the brand by utilising dynamic photography, creative layouts, brand colours, and information-rich content that engages visitors throughout the website.
The new interactive features on the homepage include a before & after product packaging reveal tool, case study product hotspots, key product focus showcases, and a new streamlined technical & safety datasheet library!
MEGA-MENU product categorisation
As a leading manufacturer, Larsen offers an extensive product portfolio that caters to every corner of the construction industry: from tiling to streetscape, admixtures to builders Merchants, flooring to silo mortar, and highways to precast. With such a wide array of products and ranges, it was important to categorise and structure the product collections into an easy-to-understand and logical way to ensure a simple, efficient journey through the website.
The top mega menu ticks this box with visitors now able to explore top-level collections or delve deeper into the sub-categories to find the perfect product for their project.
Improved search functionality
The new and improved search facility on the Larsen website is now enhanced to enable visitors to discover products much easier and quicker. Simply click the 🔍︎ search icon and enter the start of the product name or a keyword. With the use of predictive text, Larsen products will be displayed, providing a positive experience for visitors. Why not try ‘tile adhesive’, ‘waterproofing’, ‘pothole’ or ‘priming’ in your next search to discover new products from Larsen?
Technical & safety data sheet library
For industry professionals, accessing the Larsen product technical data sheets and safety data sheets has never been easier! These documents can be downloaded from each product page, or simply visit the new technical data sheet and safety data sheet online library. From here, the visitor can filter by category, e.g. Highway, Streetscape, and Admixtures – saving valuable time!
All Larsen technical data sheets and safety data sheets are freely available for PDF download from the ‘Downloads’ section on the website.
#BuiltWithLarsen case studies
As a trusted and reputable manufacturer based in the heart of the Belfast docklands, Larsen specifies high quality building products for high-profile, iconic landmarks, buildings and urban landscaping projects across Ireland and the UK. The new website proudly showcases the #BuiltWithLarsen case study portfolio where visitors can browse prestigious projects, such as Belfast Grand Central Station, Art’Otel London, Slone Street Chelsea, Midland Metro University Hospital and many more!
Your local technical expert
Getting in touch with Larsen Technical Experts is easier too – simply visit the Contact Us page on the website, filter by location, explore the teams’ expert areas and get in touch with them directly via email or LinkedIn. Each Larsen expert has a deep technical know-how about the product range, application techniques and where to purchase. With over 150 years of combined industry experience, our team understand construction challenges and can help to find real solutions.
Have a general enquiry? Don’t hesitate to reach out to the Belfast (028 90774000) or Birmingham (028 90535409) offices.
For more information about Larsen Building Products, please contact 028 9077 4000 or visit www.larsenbuildingproducts.com. Don’t forget to follow @LarsenBuildingProducts on LinkedIn, Instagram, and Facebook!
