The Spanish Ceramic Tile Manufacturers’ Association (ASCER), along with the companies of the ceramic tile sector, have launched the ‘Time of Spain’ project, a promotional initiative for the sector that will group several promotional actions at industry and company level celebrated between February and March, all under the same context under the Tile of Spain seal.
‘Time of Spain’ appears as an umbrella initiative to group collective and individual proposals by the Spanish ceramic tile manufacturers, with the objective of reinforcing and increasing the visibility of the international promotion of the sector, in these key dates of the calendar.
The project will feature different promotional tools, such as a specific website with information on each company, with filters and activity schedules, as well as a communication and broadcast campaign on social media.
This framework will also be the background for the celebration of events like the international Tile of Spain press conference, the Tile of Spain Awards ceremony, and the presentation of ceramic trends and the new releases of the companies.
In the context of Time of Spain there will also be several visits organised to Castellón. From the UK, TTA members have been invited to join a sixth visit to Spain in March 2026, generously funded by IVACE – the Valencian Ministry of Industry, Tourism, Innovation and Trade. This educational trip will include a series of visitations to Spanish manufacturers and showrooms to discover the latest trends and innovations, made possible due to the close relationship between TTA and ASCER. There will also be an international press visit with the support of ICEX – the Spanish Institute for Foreign Trade – and two distribution visits from USA (last week of February) with the support of IVACE.
‘Time of Spain’ seeks to consolidate the last days of February and first days of March in the calendars of distributors, architects, interior designers and journalists as the key dates to know the new releases of the Spanish ceramic tiles sector.
ASCER wants ‘Time of Spain’ to be a flexible and ever-evolving framework, able to incorporate sectoral trade fairs as well as other promotional activities developed on the companies’ showrooms and headquarters, strengthening a coordinated promotional strategy and adapted to the new dynamics of the market.
