The Tile Association (TTA) represents the entire UK tiling sector and creates new opportunities for its members, helping them to deliver for customers and stay profitable.
Getting customers into tile stores this National Tile Day
TTA spread the word this National Tile Day, encouraging consumers to come into store and support their local retailers. Through a heavyweight regional press and social media campaign, it promoted National Tile Day across the nation, showing consumers how tile design can uplift their homes and businesses.
The trade association representing the entire tiling sector advertised in more than 665,000 newspapers, plus gained almost 180,000 impressions and 5,700 clicks achieved across Meta social media with an impressive average click-through rate (CTR) of 3.18%.
Paid social media campaigns amplify TTA member directory
TTA members are advertised in TTA’s online directory, which is promoted to thousands of potential customers each month. This helps to widen the exposure of TTA members’ businesses and results in new sales leads.
By investing in paid social campaigns, TTA is aiming to increase your reach even further. The first paid social media campaign, which focused on TTA retailer members, has been completed. It achieved strong awareness metrics, reaching 287,846 people and generating 8,502 clicks at a click-through rate (CTR) of 1.9%.
The next campaign is now live and promotes TTA tile fixers. A third campaign, focused on TTA contractors, is planned for early 2027.
As a TTA member, now is the perfect time to strengthen your company’s presence in front of your target audience. Email membership@tile.org.uk or call 0300 365 8453 to update your website links and social media handles, upload images and state what training you’ve undertaken.
TTA membership encompasses a wide range of benefits
Highlights of TTA membership benefits include:
- Industry representation and resources – free access to TTA Technical Publications, represented by a trade body that leads the way on industry standards.
- Support and advice – a legal helpline for business support, plus free advice on training, technical and sustainability matters.
- Networking and community – events such as ExpoTile and the Facebook TTA Members’ Forum bring members together.
- Business growth and credibility – displaying TTA branding and a listing in TTA’s online directory help members to win customers.
Don’t just take TTA’s word for it, hear directly from members who recommend joining.
TTA members can explore benefits in their dedicated Members’ Area: www.tiles.org.uk/members-area/
If you are not yet a member, explore more reasons to sign up: www.tiles.org.uk/join-us/
