BCT’s new corporate video is being launched to the trade. A company obsessed with the small things that make a big difference, British Ceramic Tile’s new video gives retailers and buyers a real insight into the factory and its state of the art manufacturing processes. Viewers are taken on a short but sweet tile making journey from raw material stage through to creating the tile biscuit and decoration techniques.
Head of retail marketing and brand for British Ceramic Tile, Jayne Adamson, says: “Our workforce, our factory and our tiles are the driving force of the business. There is so much that goes on behind the scenes at our Devon site that the only way to truly communicate our strengths is through video.
“We wanted to capture the passion and obsession we have for tiles at every stage during the journey, highlighting facts such as our locally sourced raw materials and our innovative manufacturing techniques to give customers a fuller understanding of what we do.”
A proud UK manufacturer with a local workforce of 400, British Ceramic Tile’s factory produces up to 132,000sq m of tiles per week. Through a combination of production processes where old meets new, the company’s in house product and design team are responsible for bringing to market a commercially strong, design-led portfolio that demonstrates cutting-edge manufacturing techniques and a quality that is second to none. To view the video, visit https://youtu.be/fHKI00VQh60
