British Ceramic Tile has relaunched its Impact glass splashback collection, revealing a capsule new range that brings together a concise offering of bestsellers and on-trend new colours.
As a company always looking to make a big impact when it comes to developing its product portfolio, the new collection reflects current design trends and consumer demand, providing retailers with a versatile range that is simple and straightforward to sell in store.
Supported by a countertop unit to display the full selection of colours available, the range offers 12 colours from neutrals and brights, through to on trend, fashion forward shades including copper, navy, jungle and china blue.
New to the market, these four new colours reflect the latest trends sweeping through interior design with copper set to be a hero product, bringing to life the look for metallic and industrial accents in the kitchen.
Jayne Adamson, marketing manager for British Ceramic Tile, explains: “We’ve seen year on year growth for our splashback collection, but following retailer feedback we chose to rationalise the range, focusing on our best selling colours and most popular 600x750mm size. The collection now caters for all tastes and is more structured to ensure it’s easier to sell in store. Sometimes less is definitely more.”
Made from the finest quality English glass and easy to fit in three simple steps, the new Impact splashbacks offer kitchen accessory with maximum design appeal.
