To meet the demands of a changing market place and provide leading solutions, BAL – a market leader in full tiling solutions – are excited to announce the launch of its new look small powders.
All powdered products 7.5kg and smaller are benefiting from a major investment into BAL’s manufacturing facilities in Stoke-on-Trent.
The new machinery is allowing BAL to move away from its current polybag packaging to new high-impact retail-friendly bags.
New packaging designs will maintain the core look of current products for easy transition and instant product recognition.
The most notable change is with BAL’s Micromax2 range of anti-microbial wall and floor grouts – where the design and style have been improved providing a number of benefits for end-user and stockist including:
- Clearer colour identity including clear circular design element to show the actual grout colour in the bag
- Cleaner front of bag design
- Circular element highlighting BAL Micromax2 has the colour locked-in to the formulation – there is no need to mix the full bag – as the pigments are fully blended for improved consistency every application.
Alex Underwood, Head of Marketing at BAL said:
“This new machinery is major step forward for our small powders manufacturing capabilities. The new bags provide high impact showroom friendly designs for stockists, plus easier product selection for end-users.
The most visible change is with our Micromax2 product – where a new, fresh design really showcases it’s locked-in colour consistency and a clearer colour identity.”
“All products produced at Stoke-on-Trent 7.5kg and under will benefit from the new packaging – and with the new great look, the bags still contain the same great products – with no formulations changing with the introduction of the new packaging.”
He added that the new investment would also help the company to pursue its sustainable manufacturing goals: “The new machinery also allows us to use paper, plastic or PCR (post-consumer recycled) plastic packaging to ensure they continue to source the most sustainable packaging as part of our continued Sustainable Strategy.”
BAL’s new small powders hit the market in May following through-sales of the old packaging.
