GivBax Rewards – the new loyalty programme from the ARDEX Group UK – has been named as a finalist for a prestigious international award.
The programme – designed for users of BAL or ARDEX tiling or flooring products – has made the shortlist in the Best B2B category at the International Loyalty Awards.
ARDEX Group UK is up against global giants including Budweiser, Ferrero and ExxonMobil which is already proving testament to the success to date of GivBax Rewards and recognition of such a leading programme.
The International Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry from across the world. This iconic contest celebrates the loyalty industry’s most exceptional projects on a global scale. Testament to the longevity of the awards, is the high esteem in which they are held across the world and the exceptionally high standards adhered to.
All categories are judged by an influential and respected judging panel, which comprises over 25 loyalty experts working in all markets and sectors. They have a wealth of experience working in loyalty and know what it takes to shine and succeed in our ever-changing competitive world. The judging is robust, credible and transparent including shortlisting, pre-scoring and a judging session over three days when the panel discusses each entry in detail to select the winners.
GivBax Rewards has been recognised in this global shortlist due to both the ease-of-use member benefits provided by innovative receipt-scanning technology and cash reward redemption via ATMs, together with its success to benefit so many ARDEX and BAL customers in just 6 months.
Within 6 months of launch 8.8% of ARDEX Group UK sales have been logged within the program, with a 73% member engagement rate.
For the first time ever, the public will also be able to vote for their favourite loyalty programme in a new category – “The 2024 International Loyalty Programme of the Year – As Voted by the Public.” This will be open to all finalists in every category.
Voting opens on 1st March and runs until 31st March, with the winners being announced in Dubai on April 24th.
David Hackett, Managing Director at ARDEX Group UK, said: “Being named as a finalist for this prestigious award is a testament to the innovative forward-thinking nature of the ARDEX Group UK – where we are always looking at ways to add-value to our products and services.
Despite only being 6 months old, GivBax Rewards has already seen more than 17% of our total customer base signing-up and using the programme, with tens of thousands of pounds worth of redemptions being made – that is cash back directly into the pockets of fixers and floor layers across the country. GivBax members have been blown away by the programme, which is shown by the numerous positive reviews submitted as part of the award entry.”
Check out ARDEX and BAL’s social media accounts to find out how to vote for GivBax Rewards for “The 2024 International Loyalty Programme of the Year – As Voted by the Public.”
