The ARDEX Group UK – a market-leading manufacturer and supplier of specialist building materials for flooring and tiling industry – has been shortlisted in 5 categories at the first-ever BASA Awards (British Adhesives & Sealants Association).
BASA is the voice of the entire adhesives and sealants industries in the UK, through the provision of legislative guidance, best practice and support services for its members which include ARDEX UK and Building Adhesives.
The Awards Gala is taking place on 22nd November at East Midlands Conference Centre in Nottingham, with the judging panel consisting of a team of senior industry professionals, a representative from the sponsor and a past BASA chair.
The ARDEX Group UK has been shortlisted for the following categories:
- Best Product Packaging for BAL Micromax3 ECO Grout
BAL Micromax3 ECO is designed in high-impact, retail-aesthetic packaging which shows the true colour of the grout through transparent bags. This allows retail customers and end-users to see the actual colour of the grout and also how – unlike competitor’s products – pigmented fillers are fully “locked” into the grout mix. As well as being visually appealing with a high on-shelf impact – promoted also on branded bespoke stands – the product packaging is 100% recyclable.
- Environment & Sustainability Initiative for Building Tomorrow with the ARDEX Group
The ARDEX Group’s ‘Building Tomorrow’ programme is a series of initiatives designed to reduce the company’s CO2 emissions with a goal of being fully Carbon Neutral by 2045 and being Carbon Neutral for Scope 1 & 2 emissions by 2030. The Group has a core objective to reduce its impact on the environment in an evolving market-place through sustainable sourcing of materials, recycling, and waste reduction.
- Innovation for GivBax Rewards loyalty app
GivBax Rewards is the first loyalty program in the whole adhesives and sealants industry to offer end-users an instant and fully visible in-App program. Since launch, nearly 3,000 members have joined the Loyalty App, redeeming close to £150,000 in cash or merchandise rewards, purely by purchasing BAL or ARDEX products.
- Manufacturer of the Year – ARDEX Group UK
ARDEX Group UK has been shortlisted for its new product development pipeline, research and development, sustainability, training, support and service innovations. Throughout the last year, it has introduced a number of new initiatives in these areas including innovative new products such as BAL Micromax3 ECO and ARDITEX CL Plus. In addition, the company has installed solar panels on its manufacturing plants and extended its use of recycled raw materials, as it works towards Carbon Neutrality by 2045.
- Marketing Campaign for the GivBax Rewards launch
The ARDEX Group UK has been shortlisted for their high-impact omni-channel marketing campaign launching GivBax Rewards. ARDEX decided to launch GivBax Rewards as a ‘stand-alone’ brand – similar to other App-based loyalty programmes such as Nectar or ClubCard. It utilised a colourful and highly visually geometric theme – focusing on the core benefits of the App – whereby you can get Cash directly into your hand, simply by scanning any ARDEX or BAL product receipt.
David Hackett, Managing Director at ARDEX Group UK, said: “We’re absolutely delighted to be shortlisted in five categories for the inaugural BASA Awards.
“BASA acts as a neutral voice for the whole adhesives and sealants industry and is trusted to provide industry representation to Government as well as campaigning on industry standards and involvement in British, European and International Standards.
“Being shortlisted for these awards is no mean feat and is testament to the brilliant work of everyone at ARDEX UK and Building Adhesives Ltd over the last 12 months and longer.
“Staff in all departments have worked tirelessly to deliver key projects which have been recognised by the shortlisting of these awards.”
