A refreshing twist on a classic look, the new Clay range from Verona puts a vintage spin on the metro tile, giving it a unique, handmade feel.
With Metro tiles an enduringly popular choice for creating an eye-catching feature wall, Clay features a familiar rectangular format but comes in a slightly smaller size which adds subtle rustic charm. At 65 x 130mm, this ceramic tile collection is the height of versatility thanks to its compact shape and striking colour palette. The collection comes in three trend-led shades, including Green, Blue and Dark Grey – contemporary tones with an earthy feel – and Cotton, an off-white neutral.
A key part of any retailer’s product offering, Metro tiles provide unrivalled longevity, and will continue to be a strong seller for decades to come, particularly for tiling splashbacks, utility rooms and wetrooms.
Laura Hardaker-Graham, marketing manager at Verona, explains: “We’ve really diversified our small format collection recently, and while we’ve introduced eclectic shapes, we wanted to make sure we were developing our metro offering as this style is a proven bestseller year on year. It truly is a futureproof design.
“To help support sales, handboards will be available for retailers to use in their showrooms, showcasing new inspirational roomset photography which will give customers styling ideas. Clay will also be added to the InSitu room visualiser, our new selling aid which enables homeowners to see for themselves how Verona tiles look in their living spaces.’
